Alcohol:Nosubstanceintheworldseemssofamiliartousandissoincrediblydiverseinitseffect.Alcoholisavailableeverywhereandthisparticularmoleculehasthepowertoaffectall200billionneuronsofourhumanbrainincompletelydifferentways.Buthardlyanyonecallsalcoholadrugdespiteitspsychoactiveandcell-destroyingeffect.Whydowetoleratethedeathofthreemillionpeopleeveryyear?Haveweturnedablindeyetothedangersandrisksforthousandsofyears?Whatroledoesthepowerfulalcoholindustryplaywithanannualturnoverof1.2trillioneurosinthison-goingconcealment?Theauthor,whohimselfenjoyshavingadrink,looksintothequestionwhywedrinkatall,whatalcoholdoestousandtowhatextentthealcoholindustryinfluencessocietyandpolitics.HetravelsaroundtheworldfromGermanyviaEnglandtoNigeriatodetectaggressivetradingpracticesoftheglobalalcoholindustryseekinggrowthinnewmarketsatallcosts.HealsovisitsIceland,whichsuccessfullymadetheturnaround:Where20yearsagohordesofdrunksroamedthestreets,youngpeopletodaymastertheirneedforrelaxationandlifestimulantswithoutalcohol.Thefilmhasnointentiontopointamoralfingerbutneverthelesswillsignificantlychangethedrinkinghabitsoftheviewer.
